Will develop a toy range based on the new brand
Sega has revealed a new branch to the world of Sonic the Hedgehog in the form of the Sonic Boom.
This new brand will feature a CG animated TV series, new games for the Wii U and Nintendo 3DS and a new toy range.
Tomy has signed as the master toy partner and will develop a toy range spanning plush, action figures, RC, role play, vehicles and novelty.
Read the full story at Licensing.biz.